Deep Analytics
Advanced cohort, funnel, and financial breakdowns.
P&L Waterfall
Revenue to Net Income bridge (YTD)
$0
$12.1M
$24.1M
$36.1M
$48.2M
$48.2M
Total Revenue
-$15.2M
COGS
$33.0M
Gross Profit
-$8.7M
R&D
-$7.2M
Sales & Marketing
-$3.9M
G&A
$13.2M
Operating Income
-$2.9M
Tax & Other
$10.3M
Net Income
Conversion Funnel
Website visitor to enterprise upgrade
Website Visitors
284,000 users
100%
Sign-ups
42,600 users
15%
Free Trials
12,780 users
30%
Paid Conversion
5,112 users
40%
Enterprise Upgrade
1,534 users
30%
Cohort Retention Matrix
Monthly user retention by sign-up cohort
Cohort
Month 0
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Jan '25
100%
82%
74%
68%
62%
58%
55%
52%
50%
48%
46%
45%
Feb '25
100%
85%
76%
70%
65%
61%
57%
54%
52%
50%
48%
Mar '25
100%
80%
72%
66%
60%
56%
53%
50%
48%
46%
Apr '25
100%
88%
80%
74%
68%
64%
60%
57%
55%
May '25
100%
84%
76%
70%
64%
60%
56%
53%
Jun '25
100%
86%
78%
72%
67%
63%
59%
Jul '25
100%
90%
82%
76%
70%
66%
Aug '25
100%
87%
79%
73%
68%
Sep '25
100%
83%
75%
69%
Oct '25
100%
91%
84%
Nov '25
100%
88%
Dec '25
100%